WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.
Right off the bat we see that WordPress uses non-technical terms to lure in the lay audience. They boast of their market-share and give a catchy slogan “free and priceless”. They also say for you to “join the family”. Joomla starts with its achievement as award-winning CMS. Joomla’s wording is not as catchy as WordPress because it relies heavily on using words and phrases not to lure an audience but to state facts.
The winner in this aspect is clearly WordPress.